Roomy's Jewellery — Diamond E-commerce Platform
Roomy's Jewellery is a custom e-commerce platform for a lab-grown diamond jewellery manufacturer. The website presents their full collection — earrings, rings, pendants, bracelets, and more — while guiding customers to connect on WhatsApp for personalised buying assistance.
The Challenge
As a premium diamond jewellery brand, Roomy's needed an online store that felt luxurious and trustworthy, but their sales process relied on personal consultation. They also wanted to reach customers with offers and product updates without manual follow-up.
Our Solution
We delivered a custom WordPress and WooCommerce website with the same WhatsApp-first approach used for high-value jewellery sales. Customers explore collections by category, occasion, and price range, then enquire instantly. WhatsApp API automation handles offer and product outreach.
Key Features
Shop by category, occasion, price range, and gold metal type
Lab-grown diamond collections with classic, designer, and solitaire lines
WhatsApp enquiry flow for personalised, consultative buying
WhatsApp API integration for automated offers and product detail messages
Limited edition collections, gift cards, and pan-India shipping support
Results
Premium
Shopping experience
Sales channel
Multi-line
Collections
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